Brad Ford is a distinguished Canadian travel industry executive, leading the foremost teams from companies in the premium, luxury and experiential adventure travel sectors. Brad is an avid traveller, and has been to more than 70 countries across 7 continents. Prior to working with Insight Vacations and Luxury Gold, Brad served as President of Lion World Travel, the leaders in affordable luxury safaris across Africa, and Contiki Canada, the globally renowned best millennial travel company, all part of The Travel Corporation (TTC). Brad is an award-winning leader in luxury experiential travel, promoting the power of effective brand communication and strategic brand partnerships. His collaboration with the Discovery Channel resulted in an innovative, critically acclaimed suite of ‘Discovery Adventures’ tours, and he has worked with pop stars, celebrity designers, airlines, eco-champions, entrepreneurs and retail clothing brands to create immersive travel experiences, merchandise and compelling content with appeal across several lifestyle and demographic sectors. Brad's time with Contiki resulted in brand story-telling innovation, engaging adventurers and brand partners across social media and digital marketing platforms, with he and his campaigns spotlighted in influential media industry publications such as Strategy Online, and Marketing Magazine. Brad has spoken on industry panels for such distinguished organizations as the American Marketing Association and the Canadian Film Centre (CFC), the Zanzibar International Film Festival and Toronto’s own YouTube video Buffer Festival. Brad has also worked with several Travel and Tourism education programs in leading academic institutions across North America as advisor and guest-lecturer, and has spoken at media events and travel professional conferences internationally on entrepreneurial spirit, the importance and positive impact of sustainable travel, the Wanderlist influence of travel advisors and the currency and importance of experiential travel, as well as the new sentience, expectation, and burgeoning buying power of today’s informed consumer. Brad is passionate about travelling with purpose, and appreciates the opportunity to promote and share meaningful experiences for travellers across the globe. You can follow Brad and his travel adventures on Twitter & Instagram @travelbrad.